Guides on the parts of Amazon that cost sellers money quietly: programme fees, coupon arithmetic, listing decisions, and where advertising budget actually goes.
Updated monthly
August 2026, from Amazon's own published ranking. The hundred most searched product phrases in the United States and the top twenty-five in each of the other seven marketplaces.
See the rankingUpdated monthly
August 2026, across eight marketplaces. How much of a search the three products Amazon names take, by category, and how often the most clicked product is not the most bought.
See the categories
Walmart AdsPinned
Walmart runs seven days from 5 October, Amazon runs 48 hours from the 6th, Target runs the same two days. Put them on one timeline and the week has a shape none of the three announcements describe.
Alex Tkach5 min read
Selling on Amazon
November and December are two different holidays. In November the most searched thing on Amazon France is an advent calendar; in December it is a gift for a man. And the season does not end on the same day in every country: in Italy it runs to 6 January, and one stocking shows it.
Mariya Tkach6 min read
Selling on Amazon
Amazon publishes what people search for, but never which category the demand sits in. We attached a category to the top thousand searches in each of eight marketplaces. The order that came out is close to the reverse of the advice sellers are given.
Mariya Tkach9 min read
Selling on Amazon
We took Clutch's Amazon Leaders Matrix, all fifteen, and checked what each agency can prove about its software, its Amazon partner status and its DSP work. Screenshots and sources for every line.
Mariya Tkach8 min read
Selling on Amazon
Four European marketplaces dropped their summer number one for eclipse glasses, and shoppers typed the safety standard into the search box themselves.
Mariya Tkach4 min read
Selling on Amazon
Amazon has published the inbound deadlines for Prime Big Deal Days and Black Friday. Two have already passed, and the week between the two FBA dates is decided by a setting most sellers chose for an unrelated reason.
Alex Tkach4 min read
Selling on Amazon
Amazon retired the Rufus name on 13 May 2026 and folded the assistant into Alexa. Three months on, here is what a seller actually has to do differently, which is less than the coverage suggested.
Alex Tkach3 min read
Selling on Amazon
Five of the eight biggest product searches were ways to keep cool. Spain was the exception, and spent July buying for one morning in August.
Mariya Tkach4 min read
Selling on Amazon
Most reviews of Amazon keyword tools rank ten products and never ask the only question that decides whether a number is worth acting on: did the tool measure it, or model it. Here is how to tell, what each kind is good for, and what Amazon gives you free.
Mariya Tkach6 min read
Selling on Amazon
The standard advice is to start on rare, specific searches because the popular ones are taken. Across every search term Amazon reported in the United States for July 2026, the opposite holds: the deeper into the tail a phrase sits, the larger the share of its clicks the top three products take.
Mariya Tkach5 min read
Selling on Amazon
Amazon attributes every click to the exact ASIN a shopper clicked, not to the product. So one colour of a folding step stool wins a single search term while the family behind it wins ninety-one. Most competitor research never says which of the two it is showing.
Mariya Tkach5 min read
Selling on Amazon
Most sellers change price, bids and copy in the same week, then cannot tell which move did what. Five free checks, run in order, narrow the problem before anything moves.
Mariya Tkach6 min read
Selling on Amazon
Reduced referral fees on the first 200 units, free storage, Vine and Coupon credits. Existing members were auto-enrolled on 30 July and must confirm before 31 October to keep it.
Alex Tkach4 min read
Selling on Amazon
The boxes are easy to fill and easy to waste. What earns a slot, which words Amazon enforces against hard enough to cost you the listing, and why the obvious search term is usually the wrong pick.
Alex Tkach1 min read
Selling on Amazon
The holiday season rewards preparation done months early and punishes everything left until December.
Alex Tkach1 min read
Selling on Amazon
Where the badge came from, what Amazon says it considers when awarding it, and the question every seller asks: can you pay for it.
Alex Tkach2 min read
Selling on Amazon
Vine has not cost a flat $200 since October 2023. The fee now follows the units you enrol, and so does the number of reviews Amazon keeps on the listing.
Alex Tkach8 min read
Selling on Amazon
For most sellers the planning stops at the first product. The category you pick and the room you leave in it are decided before any campaign runs, and advertising cannot go back and change either.
Alex Tkach2 min read
Amazon PPC
Amazon Ads MCP Server connects Claude directly to your advertising data and to the Amazon Ads API. The whole setup: Amazon Developer, Login with Amazon, OAuth 2.1 and Claude Desktop, with the two account modes and the checks to run before anything writes.
Mariya Tkach8 min read
Amazon PPC
Automation platforms and managed agencies are sold as substitutes. They are not. One of them fixes the work you do not have time for, the other fixes the decisions nobody is making.
Mariya Tkach4 min read
Amazon PPC
Launch, growth and profit are not three lengths of time, they are three conditions. Here are the ACOS, TACOS, profit and review ranges we plan against in each, and the two events that move an account from one to the next.
Alex Tkach6 min read
Amazon PPC
Amazon reaches customers well beyond the store, which makes full-funnel strategy possible and makes knowing where to start difficult.
Alex Tkach2 min read
Amazon PPC
Running advertising into a listing with no reviews does not just waste budget. It can teach Amazon that the product does not convert.
Alex Tkach1 min read
Amazon PPC
Metrics deteriorated for days with no changes to the ad account, no seasonality, and no new competition. One negative review turned out to be the cause.
Alex Tkach1 min read
Listings & conversion
Alexa for Shopping, the assistant Amazon used to call Rufus, reads the description field, and it reads the text printed inside A+ images. We tested both. The more useful finding was what happens when a listing contradicts itself, which it did in five of the products we looked at.
Alex Tkach11 min read
Listings & conversion
Your listing says 500 ml and BPA free. The shopper asked whether it fits a school backpack and leaks lying flat. Amazon Rufus answers in sentences, and most listings are written for two words in a search box.
Alex Tkach7 min read
Listings & conversion
Amazon names the three most-clicked products for every search term and reports click share and purchase share separately. Comparing the two across 676,386 complete sets shows the click leader losing the purchase lead on 23.5% of terms, and finishing last of the three on 10.9%.
Mariya Tkach5 min read
Listings & conversion
Amazon generates a compliant rewrite for any title over 75 characters and applies it if nobody objects inside 14 days. What changed, the dates, and how to decide the split yourself.
Alex Tkach3 min read
Listings & conversion
Most of the risk sits in imagery you published months ago, not in what you upload next. Which files need the keyword, which are exempt, and the point in the workflow where the tag quietly disappears.
Alex Tkach3 min read
Listings & conversion
Every return category points at a different fix. Reading them as one number wastes the most specific feedback Amazon gives you.
Alex Tkach1 min read
Listings & conversion
Bullet points are read by two audiences at once: the shopper and the Amazon algorithm. The rules for each are different.
Alex Tkach1 min read
Listings & conversion
Coupon budgets are not just the discount. Here is the arithmetic including Amazon's redemption fee, how coupons stack with other deals, and the conditions a product has to meet.
Alex Tkach2 min read
Listings & conversion
A product where no advertising strategy worked. The cause turned out to be photo content and account history, not the campaigns.
Alex Tkach1 min read
Walmart Ads
Walmart runs seven days from 5 October, Amazon runs 48 hours from the 6th, Target runs the same two days. Put them on one timeline and the week has a shape none of the three announcements describe.
Alex Tkach5 min read
Walmart Ads
What separates the two marketplaces on cost and access, and what separates Walmart Connect from Amazon Ads once the campaigns are live. Written from both ad accounts, with the screens.
Serhii Khyshchenko14 min read
Agency news
Important client work should not depend on somebody remembering it. We built an internal CRM that keeps conversations, meetings, tasks, and next actions connected.
Mariya Tkach4 min read
Agency news
An agency chatbot will promise anything if you let it. Ours runs on Gemini with a guard between the model and the visitor, and the guard has already caught our own model overpromising.
Mariya Tkach4 min read
Agency news
People are impersonating UNITIX Agency employees. Here are the channels that are genuinely ours, and the ones that are not.
Alex Tkach1 min read
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