Insights
Guides on the parts of Amazon that cost sellers money quietly: programme fees, coupon arithmetic, listing decisions, and where advertising budget actually goes.
Listings & conversionPinned
Amazon generates a compliant rewrite for any title over 75 characters and applies it if nobody objects inside 14 days. What changed, the dates, and how to decide the split yourself.
Alex Tkach3 min read
Selling on Amazon
Amazon attributes every click to the exact ASIN a shopper clicked, not to the product. So one colour of a folding step stool wins a single search term while the family behind it wins ninety-one. Most competitor research never says which of the two it is showing.
Mariya Tkach5 min read
Selling on Amazon
Most sellers change price, bids and copy in the same week, then cannot tell which move did what. Five free checks, run in order, narrow the problem before anything moves.
Mariya Tkach6 min read
Selling on Amazon
Reduced referral fees on the first 200 units, free storage, Vine and Coupon credits. Existing members were auto-enrolled on 30 July and must confirm before 31 October to keep it.
Alex Tkach4 min read
Selling on Amazon
The boxes are easy to fill and easy to waste. What earns a slot, which words Amazon enforces against hard enough to cost you the listing, and why the obvious search term is usually the wrong pick.
Alex Tkach1 min read
Selling on Amazon
The holiday season rewards preparation done months early and punishes everything left until December.
Alex Tkach1 min read
Selling on Amazon
Where the badge came from, what Amazon says it considers when awarding it, and the question every seller asks: can you pay for it.
Alex Tkach2 min read
Selling on Amazon
How Amazon's own review programme works, what it costs per parent ASIN, the conditions a listing has to meet, and why a paid Vine review can still be negative.
Alex Tkach2 min read
Selling on Amazon
For most sellers the planning stops at the first product. The category you pick and the room you leave in it are decided before any campaign runs, and advertising cannot go back and change either.
Alex Tkach1 min read
Agency news
Important client work should not depend on somebody remembering it. We built an internal CRM that keeps conversations, meetings, tasks, and next actions connected.
Mariya Tkach4 min read
Agency news
An agency chatbot will promise anything if you let it. Ours runs on Gemini with a guard between the model and the visitor, and the guard has already caught our own model overpromising.
Mariya Tkach4 min read
Agency news
People are impersonating UNITIX Agency employees. Here are the channels that are genuinely ours, and the ones that are not.
Alex Tkach1 min read
Amazon PPC
Automation platforms and managed agencies are sold as substitutes. They are not. One of them fixes the work you do not have time for, the other fixes the decisions nobody is making.
Mariya Tkach4 min read
Amazon PPC
Amazon reaches customers well beyond the store, which makes full-funnel strategy possible and makes knowing where to start difficult.
Alex Tkach2 min read
Amazon PPC
Running advertising into a listing with no reviews does not just waste budget. It can teach Amazon that the product does not convert.
Alex Tkach1 min read
Amazon PPC
Metrics deteriorated for days with no changes to the ad account, no seasonality, and no new competition. One negative review turned out to be the cause.
Alex Tkach1 min read
Listings & conversion
Amazon generates a compliant rewrite for any title over 75 characters and applies it if nobody objects inside 14 days. What changed, the dates, and how to decide the split yourself.
Alex Tkach3 min read
Listings & conversion
Most of the risk sits in imagery you published months ago, not in what you upload next. Which files need the keyword, which are exempt, and the point in the workflow where the tag quietly disappears.
Mariya Tkach3 min read
Listings & conversion
Every return category points at a different fix. Reading them as one number wastes the most specific feedback Amazon gives you.
Alex Tkach1 min read
Listings & conversion
Bullet points are read by two audiences at once: the shopper and the Amazon algorithm. The rules for each are different.
Alex Tkach1 min read
Listings & conversion
Coupon budgets are not just the discount. Here is the arithmetic including Amazon's redemption fee, how coupons stack with other deals, and the conditions a product has to meet.
Alex Tkach2 min read
Listings & conversion
A product where no advertising strategy worked. The cause turned out to be photo content and account history, not the campaigns.
Alex Tkach1 min read
Looking for a specific service instead? See what each one covers.
Book a strategy call and we will look at where your budget is actually going.
