The most searched products on Amazon
August 2026, from Amazon's own published search terms ranking. Lists like this are usually built from estimated search volumes. This one starts from the ranking Amazon publishes itself, in full, for eight marketplaces, and it is replaced every month.
Amazon publishes an order of phrases and not a count of searches, so every rank here is Amazon's own figure and there is no volume to give. Films, television and books are left out: they sit high in the ranking and nobody adds them to a basket. Nothing else is removed, so the list is what Amazon published rather than what reads comfortably.
United States
The 100 most searched product phrases.
United Kingdom
The 25 most searched product phrases.
| # | Search phrase | Amazon rank |
|---|---|---|
| 1 | solar eclipse glasses | 1 |
| 2 | eclipse glasses | 2 |
| 3 | pencil case | 4 |
| 4 | solar eclipse glasses iso 12312-2 certified | 8 |
| 5 | toilet roll | 10 |
| 6 | lego | 11 |
| 7 | medicube | 12 |
| 8 | water bottle | 13 |
| 9 | power bank | 14 |
| 10 | kindle | 16 |
| 11 | fan | 18 |
| 12 | pokemon cards | 19 |
| 13 | magnesium glycinate | 22 |
| 14 | electrolytes | 23 |
| 15 | the housemaid | 24 |
| 16 | air conditioning unit | 25 |
| 17 | aa batteries | 26 |
| 18 | project hail mary | 27 |
| 19 | water | 28 |
| 20 | iphone 17 pro max case | 29 |
| 21 | protein powder | 30 |
| 22 | creatine | 31 |
| 23 | kitchen roll | 32 |
| 24 | ring doorbell | 34 |
| 25 | aaa batteries | 35 |
Germany
The 25 most searched product phrases.
| # | Search phrase | Amazon rank |
|---|---|---|
| 1 | sonnenfinsternis brille | 1 |
| 2 | squishy | 4 |
| 3 | iphone 17 | 9 |
| 4 | lego | 10 |
| 5 | ventilator | 12 |
| 6 | iphone 17 pro | 13 |
| 7 | brille sonnenfinsternis | 14 |
| 8 | pokemon karten | 15 |
| 9 | power bank | 16 |
| 10 | kindle | 17 |
| 11 | sonnenfinsternis brille ce zertifiziert | 18 |
| 12 | fliegengitter fenster | 19 |
| 13 | stanley cup | 21 |
| 14 | brillen sonnenfinsternis | 22 |
| 15 | eingewachsene zehennägel set | 24 |
| 16 | gta 6 | 26 |
| 17 | dumpling squishy | 28 |
| 18 | handyhalterung auto | 29 |
| 19 | iphone 17 pro max | 30 |
| 20 | pokemon | 33 |
| 21 | klimaanlage mobil | 36 |
| 22 | iphone 17 pro hülle | 37 |
| 23 | abnehmpflaster | 40 |
| 24 | powerbank | 42 |
| 25 | ipad | 44 |
Canada
The 25 most searched product phrases.
| # | Search phrase | Amazon rank |
|---|---|---|
| 1 | pencil case | 1 |
| 2 | owala | 2 |
| 3 | lego | 3 |
| 4 | squishy | 4 |
| 5 | needoh | 5 |
| 6 | water bottle | 6 |
| 7 | rakhi for brother | 7 |
| 8 | protein powder | 8 |
| 9 | power bank | 9 |
| 10 | toilet paper | 10 |
| 11 | iphone 17 pro max case | 11 |
| 12 | bedazzling kit | 12 |
| 13 | owala water bottle | 13 |
| 14 | magnesium glycinate | 14 |
| 15 | creatine | 15 |
| 16 | shower curtain | 16 |
| 17 | backpack | 17 |
| 18 | lash clusters | 18 |
| 19 | ps5 | 19 |
| 20 | ipad | 20 |
| 21 | air fryer | 21 |
| 22 | laptop | 22 |
| 23 | portable charger | 23 |
| 24 | iphone 17 case | 24 |
| 25 | walking pad | 25 |
France
The 25 most searched product phrases.
| # | Search phrase | Amazon rank |
|---|---|---|
| 1 | lunette eclipse solaire | 1 |
| 2 | lunette eclipse solaire 2026 | 2 |
| 3 | ventilateur plafond | 3 |
| 4 | iphone 17 pro max | 4 |
| 5 | lunettes eclipse solaire | 5 |
| 6 | iphone 17 | 6 |
| 7 | ventilateur | 7 |
| 8 | ps5 | 8 |
| 9 | climatiseur mobile | 9 |
| 10 | squishy | 10 |
| 11 | lunettes eclipse solaire 2026 | 11 |
| 12 | batterie externe | 12 |
| 13 | iphone 16 | 13 |
| 14 | lego | 14 |
| 15 | ipad | 15 |
| 16 | trousse eastpak | 16 |
| 17 | iphone | 17 |
| 18 | moustiquaire fenetre | 18 |
| 19 | lunette eclipse | 19 |
| 20 | ventilateur sur pied | 20 |
| 21 | pc gamer | 21 |
| 22 | trottinette electrique adulte | 22 |
| 23 | iphone 15 | 23 |
| 24 | iphone 17 pro | 24 |
| 25 | medicube | 25 |
Italy
The 25 most searched product phrases.
| # | Search phrase | Amazon rank |
|---|---|---|
| 1 | occhiali eclissi solare | 1 |
| 2 | iphone 17 | 2 |
| 3 | medicube | 3 |
| 4 | iphone 17 pro max | 4 |
| 5 | power bank | 5 |
| 6 | kindle | 6 |
| 7 | friggitrice ad aria | 7 |
| 8 | iphone 17 pro | 8 |
| 9 | cuffie bluetooth | 9 |
| 10 | condizionatore portatile | 10 |
| 11 | havaianas donna | 11 |
| 12 | ventilatore | 12 |
| 13 | sup gonfiabile | 13 |
| 14 | occhiali per eclissi solare | 14 |
| 15 | robot aspirapolvere lavapavimenti | 15 |
| 16 | ipad | 16 |
| 17 | aspirapolvere senza fili | 17 |
| 18 | iphone 16 | 18 |
| 19 | zaino eastpak | 19 |
| 20 | zaino ryanair 40x30x20 | 20 |
| 21 | ps5 | 21 |
| 22 | ventilatore a piantana | 22 |
| 23 | lego | 23 |
| 24 | apple watch | 24 |
| 25 | ventilatore portatile | 25 |
Spain
The 25 most searched product phrases.
Mexico
The 25 most searched product phrases.
| # | Search phrase | Amazon rank |
|---|---|---|
| 1 | owala | 1 |
| 2 | alexa | 2 |
| 3 | audifonos inalambricos | 3 |
| 4 | iphone | 4 |
| 5 | kindle | 5 |
| 6 | laptop | 6 |
| 7 | ipad | 7 |
| 8 | creatina | 8 |
| 9 | xbox series x | 9 |
| 10 | perfumes para hombre | 10 |
| 11 | nintendo switch 2 | 11 |
| 12 | escritorio | 12 |
| 13 | marvel legends | 13 |
| 14 | bloqueador solar facial | 14 |
| 15 | lego | 15 |
| 16 | tenis mujer | 16 |
| 17 | papel higiénico | 17 |
| 18 | tenis hombre | 18 |
| 19 | pokemon tcg | 19 |
| 20 | protector solar facial | 20 |
| 21 | mochilas para mujer | 21 |
| 22 | tenis | 22 |
| 23 | apple watch | 23 |
| 24 | omega 3 | 24 |
| 25 | playstation 5 | 25 |
Questions people ask
- What is the most searched product on Amazon?
- In August 2026 the most searched product phrase on Amazon in the United States was "paper towels", which Amazon placed at rank 4 in its published search terms ranking. It changes every month.
- Does Amazon publish how many times a product is searched?
- No. Amazon publishes an order of phrases, most searched first, and no counts. A phrase ranked first was searched more often than the phrase ranked second, and there is no public figure for how much more. Any monthly search volume quoted for Amazon anywhere is somebody's estimate rather than Amazon's number.
- How often does this list change?
- Every month. Amazon publishes the previous month's search terms report a few days into the new month, and this page is replaced when it does.
- Which Amazon marketplaces does this cover?
- Eight: United States, United Kingdom, Germany, Canada, France, Italy, Spain, Mexico. Each has its own ranking and its own leader, and they rarely agree.
- Why are films, television and books not on the list?
- They rank high in Amazon's search terms report and nobody adds them to a basket. In August the three biggest American searches were two television series and a book series, so a list of the most searched products has to leave them out.
What moved this month, and why
The table is the ranking. The monthly report is what happened in it: which phrases changed places, which products Amazon named behind them, and how much room each one leaves.
Amazon Search Trends, August 2026: one eclipse took first place in five languages
Earlier months
Checking one phrase rather than a hundred? The free keyword tool answers for any phrase in the same eight marketplaces.
Compiled monthly by UNITIX Agency, an Amazon growth agency, at unitix.pro/insights. Quoting these figures is welcome. Please credit UNITIX Agency and link to this page.
Want the phrases that matter for your account?
Book a strategy call and we will go through your category the same way.