Service
Amazon DSP
Programmatic display and video advertising that reaches shoppers on and off Amazon, planned and managed by our DSP specialists.
Re-engage shoppers who viewed your listings without buying, and build awareness beyond keyword search, measured against targets agreed before launch.
Amazon DSP reaches customers through display and video placements across websites, apps, and streaming, not only on Amazon search results. That makes it useful for two jobs keyword advertising cannot do on its own: re-engaging shoppers who viewed a product without buying, and building awareness with audiences who have not searched for you yet.
Campaigns are planned around audience segments and measured against targets agreed with you before launch, with reporting that separates new-customer reach from remarketing.
What's included
- DSP campaign strategy, setup, and audience selection
- Remarketing to shoppers who viewed or considered your products
- Creative trafficking, placement management, and flighting
- Ongoing optimization against agreed performance targets
- Reporting on reach, view-through, and attributed sales
How this works
- 01
Brand and account analysis
We review your current position on Amazon, ad performance, and category trends before proposing DSP.
- 02
Audience and strategy build
Segments, remarketing pools, and placements are chosen per brand rather than from a default template.
- 03
Creative trafficking
Assets are prepared and flighted across display and video placements.
- 04
Ongoing optimization
Placements, audiences, and pacing are managed against the targets agreed at setup.
- 05
Reach and attribution reporting
Reporting separates new-customer reach from remarketing so the two are not read as one number.
What we need from you
- 01Amazon Ads / DSP account access for the team
- 02Brand creative assets, or approval for us to produce them
- 03Agreement on target metrics and budget before campaigns launch
Results
No case study is published for this service yet. The reviews behind our Clutch and Trustpilot ratings are public, and a strategy call includes a walkthrough of comparable accounts in your category.
Is this a fit?
Good fit
- A fit for brands with established Amazon sales that want reach beyond keyword-based search advertising. DSP starts from $5,000 in media spend, so it is worth discussing once search advertising is already working.
Prefer to write?
Is Amazon DSP what your account needs?
Send the situation in a couple of lines and a specialist replies. If a call is easier, the consultation is free and takes thirty minutes.
Talk to us about Amazon DSP
A direct conversation with a specialist about your account.