Service
Amazon External Traffic
Google Ads campaigns that send qualified outside traffic to your Amazon listings, run by a Google Partner team.
Bring buyers to your listings from outside the marketplace, and use that traffic to support both paid performance and organic rank.
Most Amazon advertising competes for shoppers already searching on Amazon. External traffic widens the funnel: Google campaigns bring buyers who started their search elsewhere, which can support paid performance and organic position together.
UNITIX holds Google Partner status. Google grants it on its own checks rather than on application: an optimisation score held above a threshold across the accounts we manage, a minimum volume of managed spend, and a team in which at least half the account strategists hold a current Google Ads certification. The listing is Google's, so you can confirm it without taking our word for it.
The same team works across Google Ads and Amazon PPC, so external campaigns are planned against marketplace performance rather than in isolation.
What's included
- Google Ads strategy, campaign build, and launch
- Keyword research and competitor analysis across Google and marketplace search
- Bid, budget, and campaign-structure management
- Landing and listing recommendations to protect conversion rate
- Regular reporting against agreed metrics
How this works
- 01
Cross-channel review
We examine how the brand currently performs in Google Search and on the marketplace, not one in isolation.
- 02
Keyword and competitor analysis
Search terms, campaign structures, and competitor activity are mapped across both channels.
- 03
Campaign build and launch
Google campaigns are structured to send qualified traffic to listings that can convert it.
- 04
Bid and budget management
Spend is managed against marketplace results rather than Google-only metrics.
- 05
Reporting against marketplace outcomes
External performance is reported in terms of what it did to sales, not just clicks.
What we need from you
- 01Google Ads account access, or agreement to create one
- 02Amazon Seller/Vendor Central access for attribution setup
- 03Agreement on target metrics and budget before campaigns launch
Results
2 published accounts we ran on this service. Clients are under NDA, so the numbers are exact and the brands are not named.
Is this a fit?
Good fit
- A fit for brands whose listings already convert and who want demand from outside Amazon. If listing conversion is the bottleneck, we will say so and recommend listing work first.
Prefer to write?
Is Amazon External Traffic what your account needs?
Send the situation in a couple of lines and a specialist replies. If a call is easier, the consultation is free and takes thirty minutes.
Talk to us about Amazon External Traffic
A direct conversation with a specialist about your account.