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Amazon PPC Management

Specialist management of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, supported by UNITIX SOFT, decided by our team.

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PPC service signal pathSearch demand and Spend & margin are surfaced by UNITIX SOFT. A PPC specialist decides the action, working toward Profitable growth. Performance is tracked through ACoS, TACoS, Margin.SERVICE SIGNAL PATHPPCFEEDBACK LOOPSearch demandMARKET SIGNALSpend & marginBUSINESS SIGNALUNITIX SOFTSURFACES SIGNALPPC specialistDECIDESProfitable growthOUTCOMEACoSTACoSMargin

Scale profitable advertising spend while protecting margin, with reporting tied to metrics we define together up front.

UNITIX Agency runs Amazon PPC for brands that want a specialist team on the account rather than another tool to operate themselves. Sponsored Products, Sponsored Brands, and Sponsored Display are planned, launched, and optimized together, with keyword research and bid management handled daily rather than in monthly batches.

Campaigns are reported against metrics agreed with you before work begins, so you can see what changed, what it cost, and what it returned.

What UNITIX SOFT does on your account

UNITIX SOFT is our own software, published in Amazon's Selling Partner Appstore. Your account is managed inside it, and it does three jobs.

It reads the account at the level decisions are made. Performance is broken out by portfolio, campaign, placement, targeting, search term, and negative targeting, so a problem can be traced to the placement or the term causing it rather than inferred from a campaign total.

It gives two views of every product. A Daily View for tactical checks, and a Standard View for reading a trend across a period. Most tools give one and force you to choose between reacting to noise and missing a change.

It proposes changes against rules, and waits. A rule is written as a condition and an action: if CPC is above a threshold and click-through is below one, propose a lower bid. The software monitors the account continuously, groups what it finds, and puts the suggested changes in front of a specialist.

The last part is the point. Automation software applies the change; UNITIX SOFT proposes it and a specialist decides. A rule that is correct nine times out of ten is still wrong on the tenth account, and on Amazon the tenth is usually the one carrying the category.

What's included

  • Sponsored Products, Sponsored Brands, and Sponsored Display campaign management
  • Keyword research, bid management, and negative-keyword hygiene
  • Budget allocation across campaigns and portfolios
  • Regular performance reporting against agreed metrics
  • Access to UNITIX SOFT, our own Amazon PPC automation and analytics platform, for PPC clients

How this works

  1. 01

    Launch and setup

    Campaign structure, targeting, and initial bids are built against the metrics we agree with you before anything goes live.

  2. 02

    Daily optimization

    Bids, search terms, and budgets are managed continuously to protect ACoS rather than reviewed in monthly batches.

  3. 03

    Listing recommendations

    Where conversion is limiting performance we tell you what to change on the listing, not just in the ad account.

  4. 04

    Weekly reporting

    A written report each week covering what moved, what we changed, and why.

  5. 05

    Twice-monthly review call

    A scheduled call with your named Account Manager, in addition to the written reporting.

  6. 06

    Supported by UNITIX SOFT

    Throughout, our specialists work in UNITIX SOFT, our own software. It reads the account down to campaign, placement, targeting, and search-term level, and proposes bid and targeting changes against rules the team sets. Every proposed change is reviewed by the specialist before it is applied.

What we need from you

  1. 01Amazon Advertising and Seller/Vendor Central access for the team
  2. 02Product catalog and current listing status
  3. 03Agreement on target metrics (e.g. ACoS, TACoS, or profit-based targets) before work begins

Results

13 published accounts we ran on this service. Clients are under NDA, so the numbers are exact and the brands are not named.

All 13 Amazon PPC Management case studies →

Is this a fit?

Good fit

  • A fit for sellers at any size, from a first product to brands turning over millions. What we charge depends on how many products we manage, not on your ad spend. Amazon KDP titles are advertised under this same service.

Related

Prefer to write?

Is Amazon PPC Management what your account needs?

Send the situation in a couple of lines and a specialist replies. If a call is easier, the consultation is free and takes thirty minutes.

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Talk to us about Amazon PPC Management

A direct conversation with a specialist about your account.

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