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Service

Marketplace Audit

A fixed-scope review of your advertising account, keyword semantics, and competitive position, ending in a written strategy.

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AUDIT service signal pathAccount data and Competitor position inform Evidence review. A Audit strategist decides the action, working toward Priority plan. Performance is tracked through Waste, Coverage, Opportunity.SERVICE SIGNAL PATHAUDITFEEDBACK LOOPAccount dataMARKET SIGNALCompetitor positionBUSINESS SIGNALEvidence reviewANALYZESAudit strategistDECIDESPriority planOUTCOMEWasteCoverageOpportunity

Understand what is actually limiting growth before committing to an ongoing engagement.

An audit answers a narrower question than an ongoing engagement: what is currently limiting growth, and what would we do about it. It covers keyword semantics, how the advertising account is actually structured and spending, and where you sit against competitors.

It ends with a written strategy you keep, whether or not you continue with us.

What's included

  • Analysis of keyword semantics and search term performance
  • Advertising account structure and spend review
  • Competitor analysis in your category
  • A written strategy covering both advertising and listing priorities

How this works

  1. 01

    Access and scoping

    You give read access to the ad account and Seller/Vendor Central, and we confirm what the audit needs to answer.

  2. 02

    Semantic and search-term analysis

    Keyword coverage, search terms, and wasted spend are analyzed against your category.

  3. 03

    Account and competitor review

    Campaign structure, spend distribution, and competitor positioning are assessed.

  4. 04

    Written strategy handover

    You receive a written strategy covering both advertising and listing priorities, which is yours to keep. The audit is delivered within five working days of access being granted.

What we need from you

  1. 01Read access to your advertising account and Seller/Vendor Central
  2. 02Context on current targets and any known constraints

Results

No case study is published for this service yet. The reviews behind our Clutch and Trustpilot ratings are public, and a strategy call includes a walkthrough of comparable accounts in your category.

See all case studies →

Is this a fit?

Good fit

  • A fit for brands who want an independent read before changing agency or increasing spend. It is a standalone engagement. There is no obligation to continue with ongoing management afterwards.

Prefer to write?

Is Marketplace Audit what your account needs?

Send the situation in a couple of lines and a specialist replies. If a call is easier, the consultation is free and takes thirty minutes.

Useful if email goes quiet

Talk to us about Marketplace Audit

A direct conversation with a specialist about your account.

Book a Strategy Call