Case studies
Behind every number was a decision: keep spending, change direction, or stop. These stories show what was at stake, what the team found, and what changed. Client names stay private under NDA. The periods, comparisons, and account results do not.
Featured story · Pet Supplements
The brand arrived with no sales, reviews, or organic rank in a category full of familiar names. Across the measured period, 70% of sales were organic.
1 April 2025 to 22 July 2026, full accountDashboard included
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Dietary Supplements
At this scale, a small efficiency leak is never small. Over three years the account recorded $201 million in sales while TACoS held at 19.6%.
21 March 2023 to 22 July 2026, full accountDashboard included
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Pet Supplies
Campaigns were still running, but growth had gone quiet. Four months later the account produced $84,830 in sales at 6.24× ROAS.
November 2025 to February 2026, four monthsDashboard included
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Kitchen & Dining
Ad sales grew, but total sales grew almost twice as fast. That gap showed the account building organic momentum rather than renting every new order.
January 20242 dashboards included
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Automotive
Quality was not the problem. Visibility was. PPC sales grew from $313.99 to $13,277.54 a month while ACOS fell instead of rising with scale.
December 2021 compared with January 20242 dashboards included
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Clothing, Shoes & Jewelry
The ads could report a sale and the business could still lose it days later. Sales grew 7×, ACOS fell to 18%, and the return rate was nearly halved.
March 2023 to January 2024, nine months2 dashboards included
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Home & Kitchen
Inventory had to move, but discounting would erase the reason the product was premium. A year later, sales were up 8.3× and category share reached 24.5%.
Twelve months, ending January2 dashboards included
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Health & Household
The plan allowed a year to lift ad sales 50% and bring ACoS below 25%. It happened in one quarter, despite an inventory complication halfway through.
First 90 days of the engagement
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Patio, Lawn & Garden
A seasonal brand cannot ask for its selling window back. The first improvement appeared within two weeks, and ACoS settled around 30%.
From the start of the engagement, first change visible within two weeks
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Sports & Outdoors
A strong launch was followed by repetitive negative reviews across the niche. The team investigated the pattern without allowing it to derail the account.
2022 to 2023
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Beauty & Personal Care
Recognition outside Amazon did not automatically become sales inside it. Monthly ad sales rose from $212,000 to over $900,000 while ACoS fell to 21%.
February 2019 to January 2020
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Pet Supplies
The requested migration was logical, familiar, and wrong for this account. Reversing it helped lift sales 97% while ACoS fell 15%.
2022 to 2023
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Baby
The family business was close to discontinuing the product. In the first months, ACoS fell to 23% and the decision changed from stopping to growing.
First months of 2021
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Office Products
Hundreds of SKUs were tangled inside shared campaigns. Once the account became readable, monthly sales doubled to $200k and ACoS fell to 26%.
Two months from the start of the engagement
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