Kitchen & Dining
Kitchen & Dining: growth that stopped depending so heavily on ads
Ad sales grew, but total sales grew almost twice as fast. That gap showed the account building organic momentum rather than renting every new order.
Period: January 2024Amazon PPC Management
Results
Total sales
$324,425.36
↑ 46.25%
Ad sales
$198,665.64
↑ 26.40%
ACOS
24.95%
↓ 0.55 p.p.
TACOS
15.28%
↓ 2.79 p.p.
Total orders
9,282
↑ 32.56%
Total clicks
249,963
↑ 150.60%
All changes measured against the preceding period, as reported by the account's own amazon ads dashboard.
Run by Viktoriia Kostenko.
Why no brand name. This client is under NDA, so the brand and its ASINs are not named. The figures below are unedited screenshots from the account's own Amazon Ads dashboard. The account identity is not visible in them, which is why they can be shown at all.
The account was already spending on Amazon advertising. The uncomfortable question was whether those ads were creating growth or charging the brand for sales it might have made anyway.
What the numbers say
Two figures matter more than the headline.
Total sales grew faster than ad sales. Total sales rose 46.25% while ad sales rose 26.40%. If advertising had simply been buying revenue, the two would move together. Total growing faster means the advertising was pulling organic sales up with it, rather than substituting for them.
TACOS fell while sales grew. Total advertising cost of sale dropped 2.79 percentage points to 15.28%. That is the number that decides whether growth was worth having: sales up, and a smaller share of every dollar going to advertising to get them.
ACOS moved much less, down 0.55 percentage points to 24.95%. That is deliberate. ACOS only describes the advertised portion; optimising it alone tends to shrink the account. The work targeted total account efficiency instead.
The traffic side
Clicks rose sharply, total clicks up 150.60%, while impressions barely moved, up 3.02%.
That gap changed the character of the traffic. The account earned far more clicks from almost the same volume of impressions instead of paying for a larger audience. Orders followed at +32.56%.
Why the brand is not named
We work under NDA with most clients, so the brand and its ASINs stay out of this page. What we can show is the dashboard itself: the screenshots below are unedited, and the account identity does not appear in them.
That is the trade. You get the real numbers and the real interface they came from, without the name attached.
The dashboard
Total sales, ad sales, ACOS and TACOS for the period, from the account's Amazon Ads dashboard.Open full size 
Impressions, clicks and total orders over the same period, from the same dashboard.Open full size