Questions we get before the first call

Working together

• Will I have access to the advertising account?

  Yes. All the work happens inside your own advertising account, which you keep access to at all times. You grant us permission to manage the campaigns; you never lose control of the account or the data in it.

• What is the difference between campaign setup and optimization?

  Setup is where we build the campaigns from keyword research: structure, targeting, and initial bids. Optimization is the ongoing work after launch, where we read the reports and adjust bids, keywords, and budgets based on how the campaigns are actually performing.

• Do I have any guarantees?

  No. We do not guarantee a specific number of sales, or a particular ACoS or ROAS, because factors outside advertising affect the outcome: competition in your category, your pricing, your inventory, and the quality of your listing content. What we do commit to is agreeing targets with you before work begins, managing targeting and exclusions so spend concentrates on relevant searches, and reporting what changed and why.

Performance

• Can you lower my ACoS?

  That is what the optimization work is for: cutting keywords that do not convert, adjusting bids, and applying negative keywords so spend concentrates on the searches that produce sales. How far ACoS can move depends on your category, price point, and listing quality, so we set a realistic target with you after reviewing the account rather than promising a number up front.

• Can you increase my sales?

  The route to more sales is making the existing budget work harder and expanding into search terms that convert. Efficiency gains free up spend, and keyword expansion puts your product in front of buyers it was not reaching. What that produces depends on your product and market, which is why we agree the metrics before starting.

• What budget should I plan for?

  It depends on your goals. We analyze which campaigns will meet them and recommend a budget based on testing, using conversion rate, CTR, CPC, and the traffic volume Amazon is actually giving your listings. You get the reasoning, not just a number.

Scope and channels

• Do you only work with Amazon PPC?

  Amazon PPC is our main specialization, but we also run external traffic to speed up sales and organic ranking: Google, Facebook, Instagram, LinkedIn, Pinterest, and Bing. Because the same team runs both, external campaigns are judged on marketplace results rather than on their own platform metrics.

• Can you run ads for all products on all marketplaces at once?

  It is possible, but advertising everything everywhere needs a large budget. We recommend starting with your best-selling products, so you see a return first and can confirm the approach works. Once that is proven, we scale it across the catalog.

• Can you copy what my competitors are doing in their campaigns?

  No, and nobody honestly can. Amazon does not expose competitors' campaign data without account access, so any agency claiming to replicate a competitor's setup is guessing. Every ASIN has a different history, and what worked for one product often fails for another. Our approach is to find the cheapest relevant traffic for your listing and build from there.

Still deciding? See what each service covers or meet the specialists who would run your account.