What is external traffic for Amazon sellers?
When we talk about Amazon, external traffic is any traffic (visitors, links, audience, outreach) that comes from anywhere other than the Amazon platform: organic search, PPC advertising, and more.External traffic can come from sources such as email, social media (Instagram or Twitter), a personal website, search engines (Google and Bing), video hosts (YouTube or TikTok), other websites (news portals, blogs), even links embedded in PDF files or other documents.