News, views, and PPC insights

Each month, more than 215 million customers visit Amazon.com to find and purchase new products. Customers rely on Amazon to browse product reviews, listen to podcasts and music, watch movies, stream video games, and read their favorite books.

Amazon's Choice products first appeared on Amazon in 2015 with the debut of the Echo Dot. As Echo became more popular, more and more customers turned their inquiries to Alexa, the voice assistant of Echo. Unlike desktop shopping, it is difficult to browse and filter results with a voice search.

We use coupons in our work as another tool to get organic reviews.  I want to uncover all the questions about coupons that customers ask us. I hope you find this information useful in your work. 

The team Unitix has extraordinary expertise in PPC and other Amazon-based concerns. The work they did for me has helped increase sales and profit by keeping my ad spending in check. Their work is very detailed and flawless

Unitix is now an official Amazon Partner!!! The Amazon Ads Partner Network is a global community of agencies, consultants and providers who can help advertisers reach their business goals with Amazon Ads products.

Amazon Vine is an internal Amazon.com service that allows manufacturers and publishers to get reviews of their products on Amazon.

When we talk about Amazon, external traffic is any traffic (visitors, links, audience, outreach) that comes from anywhere other than the Amazon platform: organic search, PPC advertising, and more.External traffic can come from sources such as email, social media (Instagram or Twitter), a personal website, search engines (Google and Bing), video hosts (YouTube or TikTok), other websites (news portals, blogs), even links embedded in PDF files or other documents.

On Amazon your success is related to sales conversion. Amazon will give priority to the product that it is more likely to be sold and that is why it is highly important to ensure that the new listing will have the conversion.

Speaking with one of the leaders of Amazon opinions, Eugene Nekoz  Sometimes people are coming with the question: “What should we do? We have the listing, we have the stock, the product is nice, and nothing work… No organic sales… Organic ranking is getting lower”

Is very important for a specialist to supervise not only the performance of ads but keep an eye on listing in general. Imagine, advertising works well and makes a profit.

After the audit, one of the aspects we recommended to start with was the photo content.