Unitix Advertising Agency
Set up of a single product
On Amazon, your success is related to sales conversion.
On Amazon your success is related to sales conversion.
Amazon will give priority to the product that it is more likely to be sold and that is why it is highly important to ensure that the new listing will have the conversion.
The maximum possible conversion.
When clients have low ratings or no reviews on the listing, it is quite not easy to make PPC work for it.
In the best case, even if running the PPC we will not be able to provide any positive results.
In the worst case would be the pessimization of the listing and the shadowban.
Why?
Amazon will give priority to the product that it is more likely to be sold and that is why it is highly important to ensure that the new listing will have the conversion.
The maximum possible conversion.
When clients have low ratings or no reviews on the listing, it is quite not easy to make PPC work for it.
In the best case, even if running the PPC we will not be able to provide any positive results.
In the worst case would be the pessimization of the listing and the shadowban.
Why?
We show to Amazon that we brought the traffic onto the listing, with the conversion rate of about 3%.
And Amazon might “see” the product as not really effective one..
And the keys even on the high bids would not be able to give any traffic.
Here we would mention again the advantage of having the product line.
Having 1 product with lots of reviews you can configure the variation of another product of yours, and get all the reviews at one “place”.
So the new listing with the lower rating and fewer reviews might have a really good boost on sales.
Again, strategic thinking and planning are crucial here.
And Amazon might “see” the product as not really effective one..
And the keys even on the high bids would not be able to give any traffic.
Here we would mention again the advantage of having the product line.
Having 1 product with lots of reviews you can configure the variation of another product of yours, and get all the reviews at one “place”.
So the new listing with the lower rating and fewer reviews might have a really good boost on sales.
Again, strategic thinking and planning are crucial here.
Again, strategic thinking and planning are crucial here.