Unitix Advertising Agency
Keep an eye on listing in general!
Metrics begin to deteriorate for several days, although there were no changes in advertising campaigns.
Is very important for a specialist to supervise not only the performance of ads but keep an eye on listing in general.
Imagine, advertising works well and makes a profit.
And then metrics begin to deteriorate for several days, although there were no changes in advertising campaigns.
Imagine, advertising works well and makes a profit.
And then metrics begin to deteriorate for several days, although there were no changes in advertising campaigns.
So we analyzed the niche and the recent changes in the campaign manager, and find no reasons that might've influenced the deterioration of metrics.
Also seasonality couldn't be the reason, because the niche is in the middle of the high sales season. The only parameter that has changed - the rating, which fell by 0.2 points.
ACoS increased from 33% to 55%, while the conversion rate decreased.
Then we analyzed the listing and noticed a new negative review.
Immediately contacted the buyer, and we were fortunate to agree that he would remove the review.
Also seasonality couldn't be the reason, because the niche is in the middle of the high sales season. The only parameter that has changed - the rating, which fell by 0.2 points.
ACoS increased from 33% to 55%, while the conversion rate decreased.
Then we analyzed the listing and noticed a new negative review.
Immediately contacted the buyer, and we were fortunate to agree that he would remove the review.
Of course, sometimes the product manager is coping with these kinds of issues, but sometimes it can be missed by the product manager as well.