Our client sells cozy garden products to their consumers. However, it is difficult to transmit that message on Amazon
. Contextual advertising is a great way to increase product exposition and sales.
We managed this client's account and within two weeks we demonstrated a significant decrease in ACoS
and an increase in sales velocity. Prior to our management, the account had a very unstable ACoS
in the range of 75% to 150%, which was extremely unprofitable for them. They also had a very low sales velocity, which also greatly impacted their organic ranking. By applying the right methods, we were able to lower their ACoS
to an average of 30%
in an extremely competitive category and increase and maintain a high sales rate.