Our client is an iconic brand of skincare and decorative cosmetics, which is widely known and appreciated for the quality of its products. The brand is very popular among celebrities, who fell in love with it because it allows them to create extraordinary images.
Often it is difficult for companies that have not worked on Amazon before to manage and organize their business strategy correctly so that advertising budgets would not be terrible. Initially, our client was planning to set up their own department of PPC Ads management on Amazon
, but they faced a lot of difficulties in finding professionals and setting up all the processes.
Today, it's not enough to understand your customers' intentions; you need to know their needs well in advance. This principle helped us build an effective PPC strategy
. Only a deep analysis of key queries and analysis of accompanying products helped us increase sales and achieve stunning success.
Today, before making a purchase, customers spend a long time reading reviews and comparing features. Little things that were rarely paid attention to before, such as the composition of cosmetics, are important. To better understand customers, we've learned to anticipate their desires.
Our customers are telling us their preferences themselves because it helps us offer them relevant products. The more data we have, the better we understand the needs of the audience.
Because of this, automatically setting up an advertising campaign is a bad solution for cosmetic products. In such niches you need flexibility and constant control, it is very important not to miss the point of purchase, understand the needs of customers and convert it all into good sales.