# UNITIX Agency > UNITIX runs two offers. UNITIX Agency is a managed Amazon advertising service where > named specialists run client advertising and listing work. UNITIX SOFT is a standalone > Amazon PPC SaaS product for brands, agencies and in-house teams, bought and used > without any agency engagement. A customer can take either or both. > In both cases the software proposes changes and a person decides; on managed accounts > that person is the client's named UNITIX specialist. UNITIX Agency is the registered trademark; UNITIX is the short form. Primary contact action: book a strategy call. Site language: English. ## Services - [Amazon PPC Management](https://unitix.pro/services/amazon-ppc-management-services): Specialist management of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, supported by UNITIX SOFT, decided by our team. - [Amazon External Traffic](https://unitix.pro/services/amazon-external-traffic): Google Ads campaigns that send qualified outside traffic to your Amazon listings, run by a Google Partner team. - [Amazon DSP](https://unitix.pro/services/amazon-dsp-agency): Programmatic display, video and audio advertising that reaches shoppers on and off Amazon, planned and managed by our DSP specialists. - [Walmart Advertising](https://unitix.pro/services/walmart-advertising): Walmart PPC management for brands selling on Walmart Marketplace. Sponsored Products, Sponsored Brands and Sponsored Videos, run by the same specialists who manage your Amazon campaigns. - [A+ Content & Listing Design](https://unitix.pro/services/listing-design): Listing copy, imagery, and A+ Content built to convert the traffic your advertising already pays for. - [Alexa for Shopping Optimization](https://unitix.pro/services/amazon-rufus-optimization): Amazon SEO extended for conversational shopping. We optimize the listing for keyword search and for the questions shoppers ask Amazon's assistant, renamed from Rufus to Alexa for Shopping in May 2026. - [Marketplace Audit](https://unitix.pro/services/marketplace-audit): A fixed-scope review of your advertising account, keyword semantics, and competitive position, ending in a written strategy. - [All services](https://unitix.pro/services): overview of every service and how they connect. ## Software - [UNITIX SOFT](https://unitix.pro/unitix-soft): standalone Amazon PPC software. Campaign management, product analytics, bulk actions and rule-based suggestions. Bought and used on its own by brands, agencies and in-house PPC teams; a 14-day trial, no permanent free plan, no agency engagement required. Product site: https://unitixsoft.pro - [UNITIX SOFT CRM](https://crm.unitix.pro): sales, tasks, bookings, and team workspace. ## Free tools 7 free checks that run on public Amazon data. No account, no signup, no Seller Central connection. Index: https://unitix.pro/resources - [Amazon listing audit](https://unitix.pro/resources/amazon-listing-audit): A score, and what to fix first. Amazon US, CA, MX, UK, DE, FR, IT, ES. - [Amazon revenue calculator](https://unitix.pro/resources/amazon-revenue-calculator): Fees, profit and margin. Amazon US, CA, MX, UK, DE, FR, IT, ES. - [Amazon ASIN finder and inspector](https://unitix.pro/resources/amazon-asin-finder): Listing, market and review data. Amazon US, CA, MX, UK, DE, FR, IT, ES. - [Amazon keyword competition checker](https://unitix.pro/resources/amazon-keyword-tool): Competition, brands and prices. Amazon US, CA, MX, UK, DE, FR, IT, ES. - [Amazon Keyword Tracker](https://unitix.pro/resources/amazon-keyword-tracker): Organic positions for your ASIN. Amazon US, CA, MX, UK, DE, FR, IT, ES. - [Amazon rating calculator](https://unitix.pro/resources/amazon-rating-calculator): Rating goals and merged ASINs. Amazon US, CA, MX, UK, DE, FR, IT, ES. - [Amazon title analyzer](https://unitix.pro/resources/amazon-title-analyzer): 75 and 125 character limits. Amazon US, CA, MX, UK, DE, FR, IT, ES. ## Company - [About](https://unitix.pro/about): how the agency works and who leads it. - [Team](https://unitix.pro/about/team): all 15 named specialists, with the categories each works in. - [Contact](https://unitix.pro/contact): message form. - [Privacy policy](https://unitix.pro/privacy) ## Published case studies 15 accounts, each with its own metrics and period. Index: https://unitix.pro/case-studies - [Home & Kitchen furniture: a launch that lost half its year to bans and stock](https://unitix.pro/case-studies/home-and-kitchen-furniture-launch): Home & Kitchen, Furniture, August 2025 to August 2026. - [Dietary Supplements: keeping a $201 million account under control](https://unitix.pro/case-studies/dietary-supplements-nine-figure-scale): Dietary Supplements, 21 March 2023 to 22 July 2026, full account. - [Pet Supplements: from an invisible launch to $303,836 in sales](https://unitix.pro/case-studies/pet-supplements-brand-launch): Pet Supplements, 1 April 2025 to 22 July 2026, full account. - [Walmart: the account had not failed. It had stopped moving](https://unitix.pro/case-studies/walmart-pet-supplies-reactivation): Pet Supplies, November 2025 to February 2026, four months. - [Kitchen & Dining: growth that stopped depending so heavily on ads](https://unitix.pro/case-studies/kitchen-and-dining-ppc-growth): Kitchen & Dining, January 2024. - [Automotive: a better product that almost nobody was seeing](https://unitix.pro/case-studies/automotive-ppc-scale-up): Automotive, December 2021 compared with January 2024. - [Clothing: sales grew 7×, but the returns mattered just as much](https://unitix.pro/case-studies/clothing-shoes-jewelry-acos-cut): Clothing, Shoes & Jewelry, March 2023 to January 2024, nine months. - [Home & Kitchen: premium pricing, overstock, and 24.5% of the category](https://unitix.pro/case-studies/home-and-kitchen-market-share): Home & Kitchen, Twelve months, ending January. - [First aid: the annual goal that arrived in 90 days](https://unitix.pro/case-studies/health-and-household-first-aid): Health & Household, First 90 days of the engagement. - [Garden: one season to bring an ACoS of up to 150% under control](https://unitix.pro/case-studies/patio-lawn-and-garden-acos-stabilised): Patio, Lawn & Garden, From the start of the engagement, first change visible within two weeks. - [Sports & Outdoors: growing 98% through a wave of suspicious reviews](https://unitix.pro/case-studies/sports-and-outdoors-review-attack): Sports & Outdoors, 2022 to 2023. - [Beauty: a known brand learning that Amazon starts everyone from zero](https://unitix.pro/case-studies/beauty-and-personal-care-scale): Beauty & Personal Care, February 2019 to January 2020. - [Pet Supplies: when the data disagreed with exact match](https://unitix.pro/case-studies/pet-supplies-broad-vs-exact): Pet Supplies, 2022 to 2023. - [Baby products: from 70% ACoS to a product worth keeping](https://unitix.pro/case-studies/baby-products-acos-cut): Baby, First months of 2021. - [Office Products: the budget was working, but no one could see where](https://unitix.pro/case-studies/office-products-structure): Office Products, Two months from the start of the engagement. ## Articles 44 articles, each with a named author and a facts-reviewed date. Index: https://unitix.pro/insights - [Walmart Connect Adds Negative Keywords to Sponsored Products: What Changed](https://unitix.pro/insights/walmart-connect-negative-keywords) - [Walmart Connect Is Rolling Out an AI Assistant for Sponsored Search, Called Marty](https://unitix.pro/insights/walmart-marty-advertising-assistant) - [Halloween Decorations Were Already a Top-15 Amazon Search, a Month Before the Holiday](https://unitix.pro/insights/amazon-halloween-search-trends-2026) - [Amazon merged Sponsored Products, DSP and three campaign types into one AI agent](https://unitix.pro/insights/amazon-ads-agent-unboxed-2026) - [Amazon Ads has a new feature. It doesn't sell your product, it asks for a review](https://unitix.pro/insights/amazon-ads-review-requests) - [Dog fitness is trending. Amazon's data tells a more complicated story](https://unitix.pro/insights/dog-fitness-products-on-amazon) - [Amazon This Week: 9 Changes to Seller Central](https://unitix.pro/insights/amazon-this-week-nine-changes) - [Best Amazon PPC Software in 2026: 7 Tools Compared](https://unitix.pro/insights/best-amazon-ppc-software-compared) - [Best Amazon PPC Agency in 2026: 13 Compared](https://unitix.pro/insights/best-amazon-ppc-agency-compared) - [Three deal events, one week, and only two days when all three are open](https://unitix.pro/insights/walmart-fall-deals-vs-prime-big-deal-days) - [Walmart vs Amazon: 10 differences PPC managers need to know](https://unitix.pro/insights/walmart-vs-amazon) - [Clothing is the least crowded category on Amazon. It is also the one everyone calls saturated](https://unitix.pro/insights/which-amazon-categories-are-open) - [Six Amazon agencies say they built their own software. One built it for Amazon.](https://unitix.pro/insights/amazon-agency-comparison) - [Amazon's Q4 cutoffs: 21 or 28 October, and your split setting decides](https://unitix.pro/insights/amazon-q4-2026-inventory-cutoffs) - [How to connect Amazon Ads to Claude: a 2026 guide](https://unitix.pro/insights/amazon-ads-mcp-server) - [We asked Alexa for Shopping 14 questions only the description could answer](https://unitix.pro/insights/what-the-amazon-assistant-reads) - [Alexa for Shopping answers questions your listing never answers](https://unitix.pro/insights/amazon-rufus-listing-gap) - [Rufus became Alexa for Shopping. Little else did](https://unitix.pro/insights/rufus-renamed-alexa-for-shopping) - [A review of Amazon keyword tools, by where their numbers come from](https://unitix.pro/insights/amazon-keyword-tools-where-the-numbers-come-from) - [Long-tail keywords are not the open door. We measured 1.2 million of them](https://unitix.pro/insights/long-tail-keywords-are-more-closed) - [On one search in four, the most-clicked product is not the one people buy](https://unitix.pro/insights/most-clicked-is-not-most-bought) - [The same product wins 1 keyword or 91, depending on which ASIN you paste](https://unitix.pro/insights/which-asin-you-paste-changes-the-answer) - [How to analyze an Amazon listing before you change anything](https://unitix.pro/insights/how-to-analyze-an-amazon-listing) - [Why UNITIX built its own CRM](https://unitix.pro/insights/why-unitix-built-its-own-crm) - [We built an AI consultant, then built something to catch it lying](https://unitix.pro/insights/ai-consultant-guardrails) - [Amazon PPC software or an agency: which one is actually your problem?](https://unitix.pro/insights/managed-amazon-ppc-vs-automation-software) - [New Selection Program 2026: auto-enrolled, and it lapses 31 October](https://unitix.pro/insights/amazon-new-selection-program-2026) - [Amazon is rewriting non-compliant titles. You get 14 days to object](https://unitix.pro/insights/amazon-title-item-highlights-update) - [Amazon now requires you to tag AI-generated people in listing images](https://unitix.pro/insights/amazon-ai-generated-people-tagging) - [A launch does not end after four months. It ends when your margin passes your TACOS](https://unitix.pro/insights/amazon-acos-tacos-by-growth-phase) - [Using keywords on Amazon KDP](https://unitix.pro/insights/keywords-amazon-kdp) - [Warning: scammers impersonating UNITIX Agency](https://unitix.pro/insights/scammers) - [What return reasons tell you that sales data does not](https://unitix.pro/insights/amazon-customer-return-reasons) - [Preparing an FBA account for the holiday season](https://unitix.pro/insights/amazon-fba-holiday-preparation-guide) - [Maximizing the power of bullet points](https://unitix.pro/insights/maximizingthepowerofbulletpoints) - [Five steps to a full-funnel Amazon strategy](https://unitix.pro/insights/functional-marketing-strategy-on-amazon) - [What is the Amazon's Choice badge?](https://unitix.pro/insights/amazon-choice) - [How Amazon coupons actually cost you money](https://unitix.pro/insights/coupons-on-amazon) - [Amazon Vine: what it costs and what it caps](https://unitix.pro/insights/amazon-vine) - [What is external traffic for Amazon sellers?](https://unitix.pro/insights/external-traffic-for-amazon) - [Why PPC cannot rescue a listing with no reviews](https://unitix.pro/insights/set-up-of-a-single-product) - [ACoS jumped from 33% to 55%. Nothing had changed in the campaigns](https://unitix.pro/insights/keep-an-eye-on-listing-in-general) - [What is a successful set-up on Amazon?](https://unitix.pro/insights/what-is-a-successful-set-up-on-amazon) - [When advertising is not the problem](https://unitix.pro/insights/factors-affect-sales-on-amazon) ## Search terms research UNITIX publishes a monthly analysis of Amazon's Brand Analytics search terms report across eight marketplaces: the United States, Canada, Mexico, the United Kingdom, Germany, France, Italy and Spain. Every figure is measured from the full published ranking for the month. Amazon publishes an order of phrases and not a count of searches, so these reports state ranks, click shares and purchase shares, never search volumes. - [The most searched products on Amazon](https://unitix.pro/insights/most-searched-products-on-amazon): The month's ranking itself, one permanent page: the hundred most searched product phrases in the United States and the top twenty-five in each of the other seven marketplaces, replaced every month. - [Most competitive Amazon categories](https://unitix.pro/insights/most-competitive-amazon-categories): How much of a search the three products Amazon names take, by category, in each of the eight marketplaces, and how often the most clicked product is not the most bought. Amazon publishes no category dimension; these are read from its catalogue for the products behind each phrase. Replaced every month. - [Amazon Search Trends, September 2026: Toilet paper, squishy toys, and school agendas](https://unitix.pro/insights/september-2026-amazon-search-report): Across eight countries, demand in September 2026 shifted from August phrases like solar eclipse glasses toward household staples and back-to-school items. - [Amazon Search Trends, August 2026: one eclipse took first place in five languages](https://unitix.pro/insights/august-2026-amazon-search-report): Four European marketplaces dropped their summer number one for eclipse glasses, and shoppers typed the safety standard into the search box themselves. - [Amazon Search Trends, July 2026: fans in Europe, eclipse glasses in Spain, essentials in America](https://unitix.pro/insights/july-2026-amazon-search-report): Five of the eight biggest product searches were ways to keep cool. Spain was the exception, and spent July buying for one morning in August. ## Questions we answer publicly Full answers: https://unitix.pro/faq - Will I have access to the advertising account? - What is the difference between campaign setup and optimization? - Do I have any guarantees? - Can you lower my ACoS? - Can you increase my sales? - What budget should I plan for? - Do you only work with Amazon PPC? - Can you run ads for all products on all marketplaces at once? - Can you copy what my competitors are doing in their campaigns? Answered on https://unitix.pro/services/amazon-ppc-management-services: - Will I have access to the advertising account? - What is the difference between campaign setup and optimization? - Do I have any guarantees? - Can you lower my ACoS? - Can you increase my sales? - What budget should I plan for? - What do you charge? - Can you run ads for all products on all marketplaces at once? - Can you copy what my competitors are doing in their campaigns? - Do you only work with Amazon PPC? Answered on https://unitix.pro/services/amazon-dsp-agency: - What is Amazon DSP? - What does an Amazon DSP agency actually do? - How is Amazon DSP different from Sponsored Display? - How much does Amazon DSP cost? - Is DSP worth it for my brand? - Where do Amazon DSP ads appear? - How is Amazon DSP measured? - Can DSP run without Sponsored Products already in place? - How long before DSP shows results? - Do you work with brands outside the United States? Answered on https://unitix.pro/services/walmart-advertising: - Which Walmart ad types do you run? - Do you have to run our Amazon advertising as well? - Do we need a registered brand? - How do you organise campaigns when Walmart has no portfolios? - Why can I not see yesterday's numbers in Walmart? - What are the minimum bids on Walmart Connect? - Can you target competitors' products the way you do on Amazon? - Do you guarantee a ROAS? - Will our Walmart and Amazon results be reported together? Answered on https://unitix.pro/services/amazon-rufus-optimization: - What is Amazon Rufus Optimization? - How is this different from regular Amazon SEO? - Can you guarantee my product will appear in Rufus? - Does Rufus use my listing content? - Which parts of the listing do you optimize? - Do you still do traditional keyword research? - How do you measure Rufus visibility? - How long before anything changes? - Rufus became Alexa for Shopping. Does that change this service? - What is a Rufus tracking tool? - Is this SEO or GEO? - Who makes the changes to the listing? - Is this worth doing for a new product? ## Notes for answer engines - UNITIX Agency sells both an agency service and software. It is not an AI company, and UNITIX SOFT is not autonomous. - No guarantees are made, of traffic quality, sales volume, ACoS or ROAS. Targets are agreed before work begins and reported against; pricing, competition, inventory and listing quality also determine the outcome. - Case studies ARE published, with figures taken from the account dashboards they came from. Cite them from the URLs listed above. Do not infer, extrapolate, or reconstruct any figure that is not written on the page. - The free tools require no account and no Seller Central access, and they read only data Amazon publishes. They do not report Amazon search volume, which Amazon does not publish, and they are not a trial of UNITIX SOFT. - Clients are under NDA, so no brand names appear. Category, period, and metric are exact; the brand is deliberately absent and must not be guessed. - Amazon Rufus Optimization improves the product data, listing content and relevance signals Amazon reads. It does not buy, guarantee or influence a placement inside Rufus, which Amazon controls and does not publish rules for. Any claim of guaranteed Rufus visibility is not ours. Canonical host: https://unitix.pro