Automotive
Automotive: a better product that almost nobody was seeing
Quality was not the problem. Visibility was. PPC sales grew from $313.99 to $13,277.54 a month while ACOS fell instead of rising with scale.
Period: December 2021 compared with January 2024Amazon PPC Management
Results
PPC sales / month before
$313.99
PPC sales / month after
$13,277.54
↑ 42×
Ad spend / month
$94 → $3,218.78
↑ 34×
ACOS
29.95% → 24.24%
↓ 5.71 p.p.
All changes measured against the account's own monthly figures before the engagement began.
Run by Oleh Kharchenko.
Why no brand name. The client is under NDA. The category, the monthly figures, and the periods they cover are given exactly as recorded; the brand and its ASINs are not.
The product had the kind of advantage that is easy to believe in and hard to sell on Amazon: better materials, better construction, and a higher price to match. Around it were established brands with long review histories and cheaper offers.
Premium can work in this category, but only when the right buyer sees why it costs more. Before the engagement, almost nobody did.
Where the account started
In December 2021 the product was generating $313.99 in PPC sales a month, on $94 of spend, at an ACOS of 29.95%.
The campaign was not visibly failing. It was barely getting the chance to succeed. The conversion rate made higher bids feel unsafe, spend stayed tiny, and the product never built the sales history that could improve its rank.
What we changed
The audit showed conversion, not spend, was the constraint.
We rebuilt keyword research using Brand Analytics and Helium 10, grouped terms by frequency, and structured the account primarily on exact match, with phrase and broad modifiers added where the product's nature made discovery worthwhile.
Sponsored Products, Sponsored Display, and Sponsored Brands were used together rather than treating Sponsored Products as the whole account.
The result
By January 2024, PPC sales reached $13,277.54 a month on $3,218.78 of spend.
The ratio is the point. Spend rose roughly 34 times; sales rose roughly 42 times. Because sales outgrew spend, ACOS fell from 29.95% to 24.24%. The account got bigger and more efficient at once, which is the opposite of what usually happens when a campaign scales.
The dashboard
January 2024 in the account's own advertising dashboard, day by day. The headline figures on this page are read directly from it: ad sales $13,277.54, ad spend $3,218.78, ACOS 24.24%.Open full size 
The same account across the whole engagement, December 2021 to February 2024: $110,777.12 in ad sales on $33,750.11 of spend, 10.1 million impressions, average ACOS 30.47%. The marker sits on March 2022, where ACOS was 45.31%.Open full size