Office Products
Office Products: the budget was working, but no one could see where
Hundreds of SKUs were tangled inside shared campaigns. Once the account became readable, monthly sales doubled to $200k and ACoS fell to 26%.
Period: Two months from the start of the engagementAmazon PPC Management, Amazon External Traffic
Results
Sales / month
$100k → $200k
↑ 2×
ACoS
35% → 26%
↓ 9 p.p.
Time taken
2 months
All changes measured against the account's own monthly figures before the engagement.
Run by Oleh Kharchenko.
Why no brand name. The client is under NDA. The category, monthly figures, and timeframe are as recorded; the brand is not named.
The client had already built a strong Amazon business selling office products. They could see advertising was underperforming; the account was arranged in a way that made it almost impossible to see why.
What the account looked like
A very long product list with no targeting strategy behind it.
Different products were bundled into the same campaigns, running broad, phrase, and exact match all at once. With hundreds of SKUs, that arrangement makes performance unreadable: when a campaign underperforms, nothing tells you which product or which match type caused it.
They were also leaving ad types unused. Sponsored Brands, which catches shoppers actively browsing and sends them from the brand logo into the catalogue, was not running. Neither was product targeting, which places ads on competitors' ASIN pages and in filtered search results.
What we changed
Structure first. We built a campaign structure across all products so spend could be controlled per product group and wasted spend identified rather than averaged away.
Then relevance. Listings and competitors were analysed to select the common keywords, phrases, and exact matches actually worth running.
Then channels. Amazon PPC internally, Facebook externally, planned together rather than as separate programmes.
The result
After two months, monthly sales doubled from $100k to $200k, and ACoS fell from an average of 35% to 26%.
The budget did not need to become larger. It needed to become legible.