Service
Walmart Advertising
Managed advertising for brands selling on Walmart Marketplace, run by the same specialists who manage Amazon campaigns.
Extend marketplace advertising beyond Amazon without splitting it across separate agencies.
Walmart Marketplace advertising works differently from Amazon, but the underlying discipline is the same: structure campaigns properly, manage bids against a target, and report against metrics agreed up front.
Brands usually come to this because they are already running Amazon with us and want the second marketplace handled by the same team rather than a separate agency.
What's included
- Campaign launch and setup
- Bid and budget optimization
- Weekly performance reporting
- A named account manager and ongoing support
How this works
- 01
Campaign launch and setup
Campaigns are structured for Walmart's own ad mechanics rather than copied from Amazon.
- 02
Bid and budget optimization
Bids and pacing are managed against the targets agreed at kickoff.
- 03
Walmart-specific reporting
Reporting against Walmart's own metrics and buy-box behavior, kept separate from your Amazon numbers so neither channel masks the other.
- 04
Named point of contact
A personal manager handles communication and support throughout.
What we need from you
- 01Walmart Marketplace and advertising account access
- 02Product catalog and current listing status
- 03Agreement on target metrics before campaigns launch
Results
A published account we ran on this service. Clients are under NDA, so the numbers are exact and the brands are not named.
Is this a fit?
Good fit
- A fit for brands already selling on Walmart Marketplace, typically alongside Amazon. Scope is quoted per product category.
Prefer to write?
Is Walmart Advertising what your account needs?
Send the situation in a couple of lines and a specialist replies. If a call is easier, the consultation is free and takes thirty minutes.
Talk to us about Walmart Advertising
A direct conversation with a specialist about your account.