Free tool
Amazon listing audit
Enter an ASIN and the audit scores the listing out of 100 across content, discoverability, reputation and commercial signals, then ranks what to fix by what each failure costs. It also checks the listing against itself, because a description that disagrees with an attribute is now an answer Amazon’s assistant gives a shopper.
Free to useNo Seller Central loginAmazon US, CA, MX, UK, DE, FR, IT, ES
Choose a tool
Most used this week: Title Analyzer
Each one has its own page, so a check can be linked to or sent on.
Audit coverage
What the score is built from
- 01Content: title against the 75-character Item name field, bullets, images, video and A+.
- 02Discoverability: description, published search terms, and where the ASIN ranks for its own category keywords.
- 03Reputation: rating, review volume, and whether reviews are arriving faster or slower than they were.
- 04Commercial: Buy Box, competing offers, and rank against its own 90-day average.
- 05Every check that public data cannot answer is left out of the score instead of counted as a failure.
Reading the score
- 85–100 Strong. Nothing on the page is holding it back.
- 70–84 Solid. Real gaps, none of them urgent.
- 50–69 Needs work. Something here is costing sales.
- 0–49 At risk. Fix the listing before spending on traffic.
The score measures the listing against the checks above, not against the other listings in your category. A competitor can score lower and still outsell you.
Enter an ASIN and the audit scores the listing out of 100 across content, discoverability, reputation and commercial signals, then ranks what to fix by what each failure costs. It also checks the listing against itself, because a description that disagrees with an attribute is now an answer Amazon’s assistant gives a shopper.
Why run an Amazon listing audit
Sales slip and the cause could be a dozen things. This narrows it to the part you can see from outside the account: the listing itself. Each check is a point where a buyer or Amazon makes a decision about your product, from the title and the gallery to the Buy Box and the pace of new reviews. One of them is newer than the rest: the audit compares the description against the structured attributes and flags where they disagree, because we tested what Amazon’s shopping assistant does with a listing that contradicts itself and the answer is that it picks one value and states it as fact. The fix list is ordered by what each gap costs, so the first line is where to start on Monday rather than a list of everything that could be better.
What it cannot see
The score reads the listing, not the account: advertising, cost per unit and stock are invisible to it, so a product can score well and still lose money. Checks that public data cannot answer are left out of the score rather than counted against you. The agreement check reads text: a figure printed inside an A+ image is not text, and comparing that needs the manual audit.
Listing Audit questions
What is a good Amazon listing score?
85 and above means nothing on the page is holding the product back. 70 to 84 means real gaps with none of them urgent. 50 to 69 means something is costing sales. Under 50, fix the listing before spending more on traffic. The score measures the listing against the checks, not against your competitors, so a rival can score lower and still outsell you.
What if my description disagrees with my attributes?
Then a shopper who asks Amazon's assistant about it gets one of the two values, and you do not choose which. We tested fourteen listings and the assistant never mentioned that the sources disagreed. On one it took the percentages from the attribute and the fibre name from the description and stated a fabric composition that appears nowhere in the listing. The audit flags the disagreement; deciding which value is correct is yours.
Can I audit a competitor's ASIN?
Yes. Any public ASIN works, and the checks read the same published data Amazon shows a shopper. The one exception is backend search terms, which Amazon publishes only for listings you own.
Does the audit need Seller Central access?
No. Enter an ASIN or an Amazon product URL. UNITIX Agency never asks for Seller Central credentials in a free tool, and you should not enter them anywhere outside Amazon itself.
What this connects to
The tool found a problem. What comes next?
Share the result with UNITIX and we will tell you whether the constraint is advertising, listing conversion, competition, or account structure.