Amazon Keyword Tracker

Enter the ASIN and up to twenty keywords, one per line, and pick how deep to look. It checks the top 100 by default, which is what the inspector checks; a ranked keyword costs the same at any depth, because pages are read only until the product is found. Each keyword is checked against your ASIN and every child variation under it, and the position comes back with the variation that matched.

The ones your product already earns clicks on, and the ones you are working towards. After a check the tracker lists phrases Amazon names this product among the three most clicked for that were not in your list, with the searches behind each, and one click adds them. That list comes from Amazon's Brand Analytics data rather than from a keyword generator, so it is what shoppers actually clicked rather than what a phrase looks like.

Paste the parent. The tracker expands it and reports which child ranks, which is often the more useful answer: a family can rank with different variations on different keywords, and that decides which one to push.

The top 100 unless you choose otherwise, and up to 300 if you do. Anything below the depth you picked is reported as not found rather than guessed at, because a position nobody scrolls to is not a position worth a number. Depth is close to free on a phrase the product ranks for: pages are read only until it is found.

Usually one of six things: a price change on your listing or a competitor's, a stock-out, a new competitor buying the same page, slowing reviews or a falling rating, an advertising change that removed the sales feeding the organic signal, or a listing edit that cost relevance for that phrase. Check two or three competitors on the same keyword first. If they fell too, the query changed rather than your listing.

Amazon's numeric rank of a search term's popularity against every other search term in the same period. Rank 1 is the most searched term of the period, rank 2 the next, and so on. It is Amazon's own figure, shown as published.

The number of times this query was searched during the selected time period. Here that period is the last full calendar month. Where Amazon publishes the count for a query, that count is what you see; for the rest it is UNITIX Agency's own measure.

It is about clicks, not about positions. Amazon names the three products shoppers click most for a phrase, and this adds their shares: on that phrase those three take 39.4% of everything clicked, and the remaining 60.6% is spread across every other product in the results. The number says how closed a phrase is. Above half, three products own the query and a new listing has to take clicks from a specific competitor rather than simply appear. Around a tenth, attention is spread thin and ranking is enough to earn some of it. The same rank means different things on those two phrases.

Yes, and that is what turns a position into news. Every check keeps the position it found, and the next check on the same phrase shows the movement beside the number: "#7, was #12 on 8 August". Only a reading from an earlier day counts, because two checks in one afternoon describe the same position. A phrase falling out of the top 100 is kept as a reading too, so a product that dropped does not look like one nobody checked. Nothing about you is stored: the file holds the ASIN, the phrase, the position and the date, and no visitor, session or address.

Positions move daily, so a single reading is noise. Weekly, at roughly the same time and on the same weekday, is enough to see a direction, and a check the day after any deliberate change tells you whether that change did anything. The tracker keeps each reading, so the movement is waiting for you on the next check rather than in a spreadsheet you have to maintain.

Indirectly and with no guarantee. Advertising buys impressions, and organic position follows sales and conversion against the query. Ads can start that cycle on a term where the listing already converts, and they cannot rescue a term where it does not: spending more on a phrase that buyers do not act on will not rank it.