Free toolMost used this week
Amazon keyword tool
Analyze a search term before you bid on it: how many products compete for it, which brands and categories fill the top results, and what those products cost. To check where your own ASIN ranks, use the Keyword Tracker.
Free to useNo Seller Central loginAmazon US, CA, MX, UK, DE, FR, IT, ES
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Most used this week: Keyword Analyzer
Each one has its own page, so a check can be linked to or sent on.
Analyzer output
Read the search result as a market
- Top 10 organic products with current sell prices
- Total result count and competition level
- Average price, leading brands and dominant product niches
- Optional organic position check for your ASIN in Top 100
Analyze a search term before you bid on it: how many products compete for it, which brands and categories fill the top results, and what those products cost. To check where your own ASIN ranks, use the Keyword Tracker.
Why check a keyword before you bid on it
A term that looks obvious in a spreadsheet often turns out to be owned by three brands with thousands of reviews each, and the money spent finding that out is gone. Analyzing the term first shows how many results it returns, which brands and categories fill the top of them, and what those products charge. Tracking shows where your own ASIN actually sits, which is the number that tells you whether advertising is buying rank or renting it.
What it cannot see
Search Query Volume is UNITIX Agency's own measure, built on Amazon's published data. A blank means Amazon publishes nothing for that query, not that nobody searches it. Everything else on this page is read from the live search results.
Keyword Analyzer questions
What is Search Frequency Rank?
Amazon's numeric rank of a search term's popularity against every other search term in the same period. Rank 1 is the most searched term of the period, rank 2 the next, and so on. It is Amazon's own figure, shown as published.
What is Search Query Volume?
The number of times this query was searched during the selected time period. Here that period is the last full calendar month. Where Amazon publishes the count for a query, that count is what you see; for the rest it is UNITIX Agency's own measure.
How is organic rank different from my ad placement?
Organic rank is where Amazon puts your product in search results on its own. A sponsored placement is bought and disappears when the budget stops. Tracking the organic position is how you tell whether the advertising is building anything.
How many results does the rank check look through?
To a depth of 100, and it checks every variation under the parent, so a rank found on a child ASIN is reported with the ASIN that matched. The keyword tracker is the tool that goes to 300, and it takes twenty phrases at a time.
What this connects to
The tool found a problem. What comes next?
Share the result with UNITIX and we will tell you whether the constraint is advertising, listing conversion, competition, or account structure.