Serhii Khyshchenko
Team Lead (external traffic)
4.5 years in Amazon PPC, leading external traffic
Leads everything that reaches the customer from outside Amazon: Google traffic measured through Amazon Attribution, Walmart advertising, and Shopify. Also builds the advertising strategies behind campaign creation, setup, and optimisation.
Serhiy specialises in end-to-end advertising strategy: keyword analysis, bid management, and close data monitoring to keep advertising efficient as spend scales. He leads the external traffic side of the team.
Categories worked in
- Health & Household
- Clothing, Shoes & Jewelry
Reported results
$150,000+ total turnover managed
Accounts Serhii has run
Dietary Supplements
Dietary Supplements: keeping a $201 million account under control
21 March 2023 to 22 July 2026, full account
Pet Supplements
Pet Supplements: from an invisible launch to $303,836 in sales
1 April 2025 to 22 July 2026, full account
Clothing, Shoes & Jewelry
Clothing: sales grew 7×, but the returns mattered just as much
March 2023 to January 2024, nine months
Beauty & Personal Care
Beauty: a known brand learning that Amazon starts everyone from zero
February 2019 to January 2020
Written by Serhii
Work with Serhii and the team
Book a strategy call and we will walk through your account together.