Unitix Advertising Agency
Serhiy Khishchenko
Team Lead (external traffic)
I have been working as an Amazon PPC specialist for 3.5 years, with 2 of those years in a Team Lead role focused on external traffic. During my career, I have managed advertising campaigns with a total turnover of over $150,000. My main specialization includes the development of comprehensive advertising strategies, which involve creating, setting up, and optimizing campaigns to increase sales. I also focus on keyword analysis, bid management, and detailed data monitoring to maximize advertising efficiency and optimize ROI.
My most successful projects have been in the following niches:
Health & Household, Clothing, Shoes & Jewelry
One of my biggest achievements was earning the Best Seller badge and doubling the sales volume in the Health & Household niche over the course of a year working with the product. This was made possible by a well-crafted strategy, which included systematic campaign optimization and careful keyword selection. The main focus was on constant campaign and keyword monitoring, as well as competitor analysis. This comprehensive approach resulted in maximizing performance, leading to a significant increase in sales and ultimately achieving the Best Seller position in the Health & Household category.
In my free time, I enjoy reading both professional and fiction literature, watching quality TV series, and keeping up with the latest trends in marketing, especially in areas related to advertising and brand promotion. Additionally, I spend a lot of time outdoors, taking hikes, and I have a passion for cooking, where I experiment with various recipes and techniques.
My most successful projects have been in the following niches:
Health & Household, Clothing, Shoes & Jewelry
One of my biggest achievements was earning the Best Seller badge and doubling the sales volume in the Health & Household niche over the course of a year working with the product. This was made possible by a well-crafted strategy, which included systematic campaign optimization and careful keyword selection. The main focus was on constant campaign and keyword monitoring, as well as competitor analysis. This comprehensive approach resulted in maximizing performance, leading to a significant increase in sales and ultimately achieving the Best Seller position in the Health & Household category.
In my free time, I enjoy reading both professional and fiction literature, watching quality TV series, and keeping up with the latest trends in marketing, especially in areas related to advertising and brand promotion. Additionally, I spend a lot of time outdoors, taking hikes, and I have a passion for cooking, where I experiment with various recipes and techniques.